cows stood in field

West Country Beef and Lamb

In January 2014, Protected Geographical Indications (PGI’s) for West Country beef and West Country lamb were recognised by the European Commission and published in the Official Journal of the EU.

This means that beef and lamb from the region that meets specific criteria, such as being at least 70 per cent forage fed, is eligible to carry the PGI logo and can be badged as West Country and promoted on the basis of their rearing environment. On this website you can find a range of resources and information to help those who want to make use of the PGI.

West Country Beef & Lamb logos

Making the most of West Country Beef and Lamb


Farmers can now badge their beef and lamb as West Country and start making the most of their top quality product. Click to read more…

Processors & suppliers

Are you interested in becoming an approved supplier of this distinctive brand with PGI status? Click to read more…

Retailers & caterers

Find out how to become an approved stockist and start benefiting from West Country Beef and Lamb. Click to read more…

The full specifications can be downloaded here:

The story of West Country Beef & Lamb

To find out more about West Country Beef & Lamb, watch this short video.


Protected Geographical Indication logo

“We are delighted to be awarded PGI status for West Country beef and lamb. We look forward to working with farmers and processors in the south west region to market top quality beef and lamb under the West Country PGI banner.”