cows stood in field

Retailers & caterers

If you are a retailer or foodservice operator and are keen to make use of the differentiation created by the newly published PGIs for West Country Beef and West Country Lamb, please call the dedicated hotline on 0845 491 8787.

Benefits of being part of this initiative:
  • Born and raised in the West Country
  • Totally assured supply chain
  • Independently inspected
  • Consumer marketing support 

If you are a member of AHDB Beef & Lamb’s Quality Standard Mark (QSM) Scheme and your QSM beef and lamb is from the West Country you will also be able to utilise the West Country Beef and West Country Lamb logos and the PGI logo, offering an additional benefit to your customers.

Only those who are sourcing product to the specification through registered West Country Beef and Lamb suppliers and who complete the declaration form below are allowed to utilise the PGI and West Country Beef and Lamb logos.

West Country beef and lamb membership declaration

West Country Beef logo
West Country Lamb logo

West Country Beef & Lamb logo colour references:

Pantone 202 C
C29 M96 Y76 K29
R139 G35 B50

Pantone 7732 C
C93 M27 Y100 K16
R0 G120 B62

For further information, contact the dedicated West Country Beef and Lamb hotline on 0845 491 8787.

Guidelines for using the PGI logos

There are guidelines that need to be followed when applying logos to PGI products. Click here to download the PGI logo.  Click here for guidelines on use and positioning of the PGI logo. Click here for European Commission guidelines on the labelling of foodstuffs using PGIs as ingredients.

sliced beef on plate with vegetables